Designing A Website: Things to Consider If You Want To Do it Right
Designing a website is fairly simple these days. With the numerous drag ’n’ drop tools available, coupled with the ease with which we can now access website themes and templates, you can start to build a website today having never seen HTML code, and arrive at something quite presentable. On top of that, it is easier than it has ever been to learn how to code. There are several platforms, such as Udacity, TreeHouse, etc. offering free programming training, thus, you can now access the knowledge required to build a website from scratch, even a fairly complex one.
However, is being able to code, or having access to tools, themes and templates all that you need to be able to build a website? I don’t think so, especially if you want to build a business website. If you’re building a website for fun, or for personal use, then you may do as you wish. On the other hand, if you’re planning to attract people with your website, there are some things you may want to consider.
Over the next few weeks, we will be looking at some of the things you may want to consider when designing a website by yourself. They may seem straightforward, or even obvious, but trust me: these things affect how well your website performs for you.
So, what are the things that you need to consider when building a website?
- Layout/Flow of Information
You’ve heard the saying, “a picture is worth a thousand words”. It has never been more true than it is when you’re designing a website. The images you use on your website say so a lot about your brand. This is partly because the images, being the most attractive feature on the website, will capture people’s attention before your content does. As such, people will see the images and start to form an opinion about your brand before they get to know what you’re about … and you know what they say about first impressions.
Thus, get your imagery right. During the course of the next few weeks, we’ll be looking at some of the things to consider when putting together imagery for your website.
Content refers to the copy on your website. Believe it or not, creating proper content for a professional website does require some skill. It is not just about putting information about your organisation. Your website content needs to:
- Put your best foot forward as a company
- Engage your website visitors
- Convert your website visitors to customers
- Be optimised for search engines
The fact is; just like advertising, there are people who are well-versed in digital copywriting, and some companies pay top dollar to get these people on board. Your website content goes a long way towards delivering the results you want.
Now, this is the trickiest part of designing a website. This is for 2 reasons:
- It has to do with your target audience
- It also follows trends
Generally, with websites, visitors read very little of what is on the screen. Thus, you use your layout to ensure that your most important pieces of information are placed strategically, so as to ensure that your website’s visitors don’t miss them, even if they’re on your page for all of 2 seconds.
You can also use your website’s layout as a sort of roadmap; guiding your site’s visitors where you want them to go. This, you do using buttons, banners, menus, etc. When we go into the details of laying out information on your website, you’ll see that there is a lot of missed value, and you will have an opportunity to remedy all of that.
I don’t know about you, but I’m looking forward to the next few weeks. This should be fun.
As always, please feel free to share your thoughts. We’d love to hear from you.