Low website traffic? Try a new keyword strategy
Keywords?? What are those?! (In Suri’s voice from Black Panther). Having a beautiful, functional website with affordable products/services and having few or no visitors can be sad. As a business owner (small or big), one of the goals of delving into digital marketing is to …
Instagram Feed Layout Ideas
Photos on Instagram are getting a lot more curated, and it doesn’t take long to scroll through someone’s feed without seeing any text. This is because photos are the most effective tool in marketing. The layout of an Instagram post can make or break the …
Email Marketing: The digital marketing hack you’re not using enough
Email marketing is one of those great marketing strategies that enable you to gain maximum results with little effort. And in a highly competitive business environment like what we have today, you need strategies like these to succeed. Since its arrival, email marketing has become …
Our Founder’s Interview in the SME Digest
Our founder gave an interview in the SME Digest!. The interview discusses UBS Digital, our early days, how far we’ve come, and some of our plans for the future. It’s a great read for people looking to go into online marketing, and for entrepreneurs in …
3 Factors to Consider When Building Your Social Media Strategy
By now, you already know that as a business in 2019, you ought to be marketing on social media. You probably also know the significance and benefits of social media marketing (if you don’t, check this out). What we want to discuss here is how …
Developing A Content Marketing Strategy
So, today we want to talk a little about your developing a content marketing strategy. In contrast to your content strategy, which focuses primarily on the content itself, your content marketing strategy encompasses everything from the content itself, to how you disseminate it and how all of …
Getting started with content marketing
Over the past few years, content marketing has really taken off. With it has come new job titles like Content Developer, Digital Copywriter, etc. So, what exactly is it? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating …
Social media marketing for beginners
The world of social media can sometimes feel overwhelming. The sheer number of networks and options open to an individual suggests that it is probably best to choose a few and focus. The trick here is to choose which platforms suit you best. These may …
Digital Marketing 101
As a 21st century business owner, you probably already know a fair bit about digital marketing, online marketing, social media marketing etc. However, it’s possible that you don’t quite know how to make it all work for you. Well, that is the point of this …