Social Media Marketing: 5 Key Benefits
You have probably heard a million times how social media marketing is great, what it can do for you and why your business should be on social media. You’re wondering why people are harping on this issue so much. The answer is this: social media IS really that effective (caveat: when used properly).
Today, let’s talk about some of the reasons why social media marketing is so good, and why it is key to taking your business to the next level.
1. Building Brand Awareness
Remember AIDA? The first step in customer acquisition is Awareness. Social media is great for generating awareness about your brand. A simple ad that pops up on people’s timelines, telling them how you can meet their needs is a great way to get people to know you, your company and your products.
2. Building a Community
Generally, it is easier to sell your products to people who already connect and engage with you (e.g. people on your mailing list), and social media is great for building communities like this. On Facebook, you have Groups and Pages, which are awesome for building that community feeling and connecting with your customers. Then, there’s the comment section on Instagram, or threads on Twitter. These are all amazing avenues for people to interact with your brand and get to know you better.
3. Target Specific Demographics
One of the highlights of social media is that you can aim your message at a specific audience. First of all, different demographics tend to favour different platforms. And then, most of these platforms collect demographic data. You can use this information to finely tune your message for your target audience and connect with them better, especially when advertising.
4. Enhancing Loyalty
Social media enables you communicate directly with your customers. When your customers have the ability to communicate directly with you, it fosters a stronger relationship between them and your business, which ultimately translates to brand loyalty.
5. Customer Care
These days, a lot of people go to social media to complain about business, services and products. Whereas in the past, they would only complain to their friends or call the company to vent, now, with a tweet or Facebook post, a customer’s complaint could be broadcast to millions. This also offers businesses the ability to show off their capacity to attend to customer’s complaints and resolve in realtime (in a public arena).
There are many other benefits of social media marketing, but for the sake of this article, we will stick to these. Feel free to add a few more in the comment section, if you like. If you have any questions about these, or would like a hand getting started with your social media marketing, please feel free to get in touch with us. We’d be more than happy to help.