Managing Your Business Finances During a Festive Period – The Proven Method
It is that time of the year! Yes, it’s a festive period. It’s a season that resonates with shared traditions, heartfelt moments, and a spirit of giving and receiving (winks). It’s a time when we set aside our routine obligations to connect with loved ones, …
Conversion Rate Optimization: Why It’s So Important
Following on from our previous post, today we’re going to be talking about Conversion Rate Optimization. As we did the last time, we’re going to start by breaking down some of the key terms we will be using repeatedly. Conversion: the desired action you want …
4 ways to promote your business on Facebook
There’s a huge potential market that allows your business or brand to be discovered on Facebook. Facebook estimates that there are presently over 16 million Nigerians on Facebook. How do you ensure your business gets noticed? How do you turn one fan into 1,000? Here …
Developing A Content Marketing Strategy
So, today we want to talk a little about your developing a content marketing strategy. In contrast to your content strategy, which focuses primarily on the content itself, your content marketing strategy encompasses everything from the content itself, to how you disseminate it and how all of …
