Email Engagement vector graphic

How to Improve Your Email Engagement

Emails are by far the best and most efficient and cost-effective method to reach potential clients and also keep your existing customers in the loop. Every dollar spent on an email campaign generates an average of 8 dollars, that’s massive ROI. But to achieve this feat, your email engagement needs to be high.

Creating magnetic emails is an art, an art that needs to be studied and perfected. It might take you years, but when you become good at it, there’s nothing you won’t be able to sell.

In this article, we will teach you the basics of creating great emails. You’ll become familiar with the AIDA method of formulating powerful emails and other little tips you’ll need to become a professional email copywriter.

 

The AIDA copywriting formula

There’s a proven formula for writing magnetic engaging emails; the AIDA model.

AIDA stands for:

  • [A]ttention
  • [I]nterest
  • [D]esire
  • [A]ction

Email engagement with the AIDA model

How to use the AIDA model

First, you have to capture the reader’s attention. You do this in the opening part of your email. Now, you can do this with amazing statistics or some new findings; something that will grab attention. The next step is to pique the interest of your potential customers by telling them something you know they will like. In order to do this, you need to know your target audience. Find out what interests them and use it. 

When you’ve piqued your reader’s interest, make them desire your offering. And then, give them an opportunity to take action with your ‘Call to Action’. This could be signing up for your newsletter, purchasing a product or something else. And that’s how it’s done. Simple!

 

Take your email engagement to the next level

Now that we’ve covered the basics of writing a good email, here are some tips for taking your emails to the next level.

Personalisation is important       

Your average online read only has about 4s of attention to lend you, so you need to do whatever you can to hold that attention. And this goes beyond calling them by their first names. Know what they like, what they desire and what makes them laugh. Data is also useful for creating personalised emails. If your emails are personalised in a positive way, you’ll  likely grab the attention of your readers.

Talk about benefits       

Tell your readers about the benefits of your offerings, and not just its features. What’s the difference the new Samsung A71 has 4500 mAh battery (which is great, by the way). But for most of us, we’re more interested in know that it’ll last a day and a half on a single charge. See? the size of the battery is the feature. What that battery size can do for you is the benefit. Focus on the benefit(s).

Storytelling is a gift          

Know how to guide your readers through a story and watch them buy your product. Everyone loves a good story. To increase your email engagement, you need to know how to guide your readers through a story. If you can tell a good story that captures your reader’s imaginations, you stand a good chance of turning them into customers.

Educate with statistics

Did you know that Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic? Dishing out industry-related statistics like these help the reader gain confidence in you, as you appear like an industry expert. 

Then again, you can also use statistics to entertain. For example, did you know that the Roman ruins are as old to us as Egyptian ruins were to the Romans? Well, now you do! 💣💥

 

It’s time to start getting those big paying clients by crafting powerful emails that will surely capture the attention of your potential clients and make them your regular customers. 

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