Google My Business is Google’s online tool for creating and managing your online presence across Google. With it, you can create a free business listing, create/manage ads, interact with your customers and do so much more. It’s free, easy to use and accessible both via web and mobile.
So, the question is: why don’t you have a Google My Business profile? ?♂
If you think you don’t need one, well… actually, you do. Let’s share some reasons why you do:
You’re in luck! We’ve created this step-by-step guide to help you create one.
If you have a gmail account, you can skip this step. Otherwise, follow this link to create your google account.
For the sake of this article, we will create a demo business called “Decadent Desserts”. Decadent Desserts is a dessert shop located in Ikeja, Lagos, Nigeria… in the same builging as UBS Digital ?.
Your locations include your business address (if you have a physical location) and the area(s) you serve.
Include your business category and contact details. Then, get verified.
In order for Google to verify your physical location, they’ll send you a postcard. It may take up to 14 days for it to arrive. Within that postcard is a verification code. Once you have that code, you can come back unto the Google My Business platform and verify your business. Note that you’ll need to verify your business before you can do certain things on the platform.
You can update your logo and your cover image. You can also add images of your business, including images from your location – interior and exterior, as well as, photos of your team at work.
You can add your products with their prices, and you can even group them into collections. For example, if you have an online boutique, you can have a collection for shoes, another for tops, and another for accessories. For Decadent Desserts, we’ve created a collection for cakes and another for fruit desserts.
Just want to say hello to your new fans? Would you like to create an offer? Or maybe you want to publish an event? You can do all of that with a post.
There you go; you have your Google My Business listing. Once you’ve verified your listing, you’ll be able to get reviews, get insight into your business and do much more.
That said, this is not the end of the road. Rather, it’s only the beginning. With online marketing, engagement is everything. So, you need to post often, respond to customer reviews, add photos as often as possible and keep your profile fresh.
Do let us know if you run into any issues and would like some assistance.