Email marketing is one of those great marketing strategies that enable you to gain maximum results with little effort. And in a highly competitive business environment like what we have today, you need strategies like these to succeed. Since its arrival, email marketing has become the lifeblood of many marketing campaigns, especially when coupled with social media and search engine marketing.
As a business owner, you already know how important it is to optimise for high returns on your investments. This is one of the main reasons you should really be looking at email marketing, because for $1 spent, you can expect an average return of $38. That’s a massive return on investments, better than any other marketing strategy right now.
If you’re still unconvinced, here are some stats:
- There will be over 3 billion email users by 2020 [huge potential audience]
- 59% of business-to-business [B2B] marketers consider email as the most effective channel for generating revenue
With all this, it’s clear that email marketing is the one of the best ways to achieve your business goals. However, you need to do it the right way. So, let’s explore more things that could help you get it right.
4 ways email marketing helps you achieve your marketing goals
You can address a wider audience
With email marketing, you can reach a very large number of people. Your email marketing efforts start from your website. That, coupled with awareness campaigns is how you collect emails from your target audience. It’s also helpful to give stuff (i.e. free ebooks, white-papers, free trials, etc.) away in exchange for the email addresses. Thus, you should target a wide audience so you can get as many email addresses as possible. Then, when you have the email addresses, send quality tailored content that addresses your users’ needs.
You can improve your credibility
Another powerful way email marketing campaigns can help you achieve your marketing goals is by improving your credibility as an authority in your industry. Consistent and effective distribution of quality content will help you earn the trust of your target audience. This, in turn, makes it easier for you to sell to them eventually.
You can improve brand recognition
Branding is a major marketing goal for any company and you can enhance brand recognition with effective use of email marketing. By including your brand image, logo, and tagline in every one of your emails you enhance brand recognition. Your brand is always in the face of your target audience and at the end of the day, become imprinted on the minds of your potential and current customers.
You can save money
Email Marketing is known to be the most cost-effective marketing strategy for businesses. You get an average of 3800% ROI on your investment. All you need is great content and a good tool, and you’re ready to go.
Now that you know how important email marketing is for your business, you should really be looking at how to set up a strategic campaign for your business. You may have a great copywriter in-house to help with this already. But if you don’t, feel free to talk to us and we can help you get started.