[blockquote author=”Wikepedia” link=”Wik” target=”_blank”]“Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include among other things such as text, images, sounds, videos and animations.[/blockquote]
In this particular series, we shall be looking at how you can create textual content for your website. It is important that you ensure your brand or company’s website focuses on your visitors’ interests and address the question of what’s in it for them and how to improve their businesses. To accomplish this, impressive content must be developed in the form of products and services offered while constantly evolving to fit new industry standards, trends and demands.
Here are some steps to take in ensuring you provide good content for your website:
Evaluate your Present Website
If you already have a website, and you’re looking to create a new website, the first thing to do is to evaluate your present website. While evaluating your present website, it is important you ensure whether the current content is still accurate as well as if it’s still useful to visitors.
Ensuring the content provided on your website is correct will help guarantee you have no outdated
pricing or wrong information.
If this is your first website, look for relevant materials like existing brochures, flyers or posters to
establish what content is already available.
Determine your Target Audience
Deciding on what content to include on your site should be established by determining who constitutes your website’s target audience. Being able to identify the various customers and website visitors that your website will be targeting will help provide clarity as you plan your content. This will, in turn, help you to assess whether or not information is clear or even necessary.
Engage your website visitors
Support texts with images, charts or illustrations to engage website visitors. Also, most people will not read all of your content but will scan through instead, it is important you separate texts using larger pull quotes or testimonials, as well as bulleted lists. Also, keep your paragraphs short and use sub-headings to divide sections.
Convert your website visitors to customers
Encourage visitors to take action once they visit your website. Whether you want them to call or, message you for more information as regards a particular product or service being offered, tell them what their next step is at the end of your copy. Providing an email address or links to your contact page also gives visitors an easy action to take while your business is still at the top of their minds.
Be Optimized for Search Engines
Optimizing your website for search engines by providing good and regular content will give you an advantage over non-optimized sites and you increase the chances of your website to rank higher.
Website content involves detailed planning and strategy which goes a long way in delivering the results you want.