Low website traffic? Try a new keyword strategy
Keywords?? What are those?! (In Suri’s voice from Black Panther). Having a beautiful, functional website with affordable products/services and having few or no visitors can be sad. As a business owner (small or big), one of the goals of delving into digital marketing is to …
Discover the power of Landing Pages
As the name implies, a “landing” “page” is a simple structured web page. It is a page visitor “lands” after expressing interest in several forms of advertising from social media platforms (Facebook, Instagram, Pinterest, etc.), a search engine result (like Google), an email, or a …
Top 5 Content Management Systems (CMS) For Your Website
Looking to build a website? In 2020, the easiest and quickest way to achieve this (aside from hiring us 😁) would be to use a Content Management System (CMS). “What exactly is that“, you ask? A content management system is a software application that enables …
How to Monetise Your Website & Generate Passive Income
Having a good website is one of the first major steps to take if you want to make money as a business owner. Your website is your online shop. And just like a physical shop, you can monetise your website to make money in different …
WordPress: Why You Should Seriously Consider it for Your Next Website
WordPress is arguably the most popular CMS (Content Management System) in the world. Stats show 34% of websites on the internet was built using WordPress. As of today, we have over 1.94 billion websites on the internet and over a quarter of them were built …
Yes, You Need a Business Website
Why do you need a business website? Statistics show over 81% of customers will search for your business online before making a buying decision. That’s why every business needs to have a website where potential customers can check out their products and services. Let’s say …
Conversion Rate Optimization: Why It’s So Important
Following on from our previous post, today we’re going to be talking about Conversion Rate Optimization. As we did the last time, we’re going to start by breaking down some of the key terms we will be using repeatedly. Conversion: the desired action you want …
Online Presence: How to Build Yours in 5 Steps
What makes your brand different? Your online presence can be referred to as the sum of all the interactions and engagements you have been able to create for your brand online. When built successfully, it has the tendency to expose your brand to a larger …
Choosing the Right Colours for your Website
Choosing colours for your Website can be quite a difficult and daunting task in spite of the apparent easiness. In order to effectively communicate your brand’s message and convert visitors to customers, it is important you choose the perfect chromatic palette which helps to create …
Building the Perfect Website Layout
The layout of a web page is usually what comes to mind when people think of web design. If you have a poor layout on your website, visitors won’t like the site and converting visitors to customers might prove difficult. One of the most overlooked …
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