‘Tis the season to be savvy
Christmas is approaching, and yes, now is the time. We talked about how to get ready for Christmas, and well, now is the time to put all that we talked about into action. Christmas is a time for family, bonding, friendship, and… commerce. As a …
Sales Cure All. Really?
I was reading through Mark Cuban’s 12 Rules for Start-ups and Rule No.4 really caught my attention, “Sales Cure All”. I thought to myself, “Could this really be true? Is sales really the answer to everything or are the folks at Entrepreneur.com simply agreeing with …
Planning for Christmas: Holiday Strategy
If you’re a digital marketer (or a marketer, in general), then you already know that you ought to have already started planning for Christmas. For those of us that don’t quite understand, Christmas is still a few months away. However, in the world of [digital] …
Self-Discipline
Recent statistics from the National Bureau of Statistics indicates that unemployment is on the increase from the rate of 7.5% in the 1st quarter of the year to 8.2% in the 2nd quarter of the year. It means that the number of economically active persons, …
Digital Marketing 101
As a 21st century business owner, you probably already know a fair bit about digital marketing, online marketing, social media marketing etc. However, it’s possible that you don’t quite know how to make it all work for you. Well, that is the point of this …
Know Your Competition
“Know your enemy and know yourself, and you can fight a hundred battles without disaster.” – Sun Tzu, The Art of War Ok, maybe it is a little extreme to call your competitors your enemies, but for the sake of this discussion, let’s just go …
Starting the ‘Start-up’
It has never been cooler to be an entrepreneur, especially in the digital sector. Stories of people starting from nothing – from their dorm rooms, garages, etc., are more than enough to motivate anyone to start anything. Add that to the fact that Instagram and Pinterest …
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