So, we know that social media marketing is great for your business. We also know that in order to gain the traction you want from your social media marketing endeavours, you need to go in with a proper strategy that draws your target audience to your business. But in a situation where everybody is competing for views, clicks and retweets, how do you get what you need from your target audience? [You’ve probably already guessed this] The key lies within your social media content!
[Tweet “Now, there is content and there is content. As a business, you don’t want to put out content for the sake of content.”]
Now, there is content and there is content. As a business, you don’t want to put out content for the sake of content. That is, if what you’re putting out doesn’t contribute towards achieving your business goals, then is it worth the real estate on your page? ?♂
The main thing that separates content from good content is engagement; engagement from your target audience. Yes, that cute cat GIF might gets lots of likes and reposts, but will it help you sell more?
At the end of the day, if you don’t get your target audience to take some action that ultimately boosts your business, what is the point?
This brings us to our main subject: how to create content that encourages engagement from your target audience. We’re going to give you a step-by-step guide that you can follow, which we hope will ultimately help you create better content.
1. It’s a process
Create a process for generating content ideas, developing them, posting, tracking performance and analysing results, and making adjustments. Remember: your content should be in line with your social media goals, and it must be suited to the platform you want to post on.
2. At the heart of it all is your audience
Everything you post should be designed to achieve a specific objective. Also, your posts should attract the type of customers you want for your business. Thus, in the ideation phase of content creation, ask yourself: “Is this post something that my audience can really engage with?”.
3. Have some personality
As part of your brand development efforts, you’ve probably already established a personality for your brand (i.e. do you want to come off friendly, serious, funny, etc.?). Now, it’s time to infuse that personality into your social media content.
Your posts should have a style, one that connects with your target audience. This style should be so infused into your content that your audience knows what to expect when a new post alert pops up. Consistency here is key.
4. Mix it up
“Not everyday, rice… Sometimes, pounded yam”
Try different content types. Try different styles too. Alternate between articles, videos, images, GIFs, infographics, etc. In order to keep your audience engaged, they need to be entertained and even pleasantly surprised from time to time.
5. Remember, we’re all human
As humans, most of us share certain needs, and thus respond similarly to certain emotional triggers. Understanding these triggers and knowing how to use them is key to getting the response you want out of your target audience. This also is the key to great marketing.
Some of the popular emotions you can target include:
- FOMO (Fear of Missing Out
- Our need to belong
There are several more, but we’ll leave this here for now.
6. Hop on the bandwagon
If there’s a particular topic trending at a particular point in time, you may want to create an article related to that topic and benefit from all the attention that topic is enjoying at that time. Trending topics are great for visibility and can help you increase your reach.
BONUS: User-generated content
Ever seen those dance challenges on Instagram or YouTube? Or those requests for a 1-minute video that must include this hashtag or that? That’s how to generate user content? Basically, your audience does the work for you, and all you have to do is repost. This is great for visibility and engagement. If you’ve been doing this, you should definitely try it out.
Well, now that you have the steps for creating great social media content, what are you waiting for? Go on and create your content!
Questions? Issues? Buzz us. Until next time…