Online Presence: How to Build Yours in 5 Steps
What makes your brand different?
Your online presence can be referred to as the sum of all the interactions and engagements you have been able to create for your brand online. When built successfully, it has the tendency to expose your brand to a larger audience.
Building your online presence can be time-consuming, especially if it’s not done properly. It is important to note that a credible online presence does not happen overnight.
Here are 5 steps to take in order to establish a solid presence for your business.
Determine your business goals
Do you know your business goals?
In building an online presence, it is important that you first determine and understand your short-term and long-term business goals. This in turn, will enable you to be confident that your online presence is able to contribute to your overall business goals.
Build your online presence strategically so that it can help you achieve your business goals.
Build a solid platform
Building a solid platform starts with your website, which is usually the first point of contact with your audience online. It is important that your business website has an about page, a contact page and communicates your brand’s message using the right content.
SEO is also an important aspect. There are a lot of great resources online that can help you figure out how to do SEO the right way.
This is the age of social media. To create a credible presence, it is important you take your business social. Set up your business profile account across Twitter, Facebook and LinkedIn. It’s important that you regularly post and engage your audience. Remember, consistency is key. You have to keep posting relevant content across your social media channels in order to increase your following.
Provide Consistent Value
Always be looking to provide consistent value to your audience and target customers via your website and social media channels. It could be a blog, a podcast or an infographic. Whatever form your content takes, make sure it’s consistent and relevant to your audience.
Measure Your Progress
Track and measure your progress, in order to be able to confirm if you’re truly building an online presence.
Track the number of likes your business has on Facebook, the number of Twitter followers you have. Make use of Google Analytics to monitor your website traffic.
Being able to track your online presence will help you in determining what works and bring results, as well as what methods or practices are not working.
Online presence plays a great role in promoting your brand awareness online. With a great presence, you can expand your business reach, while simultaneously growing the number of fans, followers and customers your business has.
Do you need a hand improving your online presence? Think there are some things we could add or take away. Do let us know.