4 ways to Promote your business on LinkedIn
LinkedIn operates the world’s largest professional network on the Internet with more than 467 million members in over 200 countries and territories. Like any other marketing channel, LinkedIn will work well for you if you take it seriously and put in the effort to understand how it can best work for you.
Here are some tips for you to apply to put LinkedIn to good use for your business;
Create your company page with conversions in Mind
Many businesses usually take their LinkedIn profiles as an extension of their company’s About us section on their website. This usually involves filling out all extensively, all the fields about your company as well as including a banner image and logo.
Treating your company’s LinkedIn page as a marketing and sales tool will increase your chances of getting visitors to click through to your website. Your company’s value proposition should excite potential customers, influencers in your industry as well as those that might be interested in working for you.
Promote your Business Page
Building engagement on your business page takes time. Ensure you promote your page with visibly displayed follow buttons on your website and make your content easily shareable on LinkedIn. You can also add your company page URL to all your outbound emails and all marketing communications.
Share relevant content
Just like Twitter and Facebook, the key to constant engagement on your business page is to ensure sharing valuable content that your target audience will find useful. Ensure sharing content with keywords that emphasize your speciality. As a business, you should be writing content that depicts you as an expert in your particular industry or sector.
Get your Employees to Participate
There’s a high probability that many of your employees are already on LinkedIn and are active on the platform. Compared to other social networks, professionals on LinkedIn expect employees to contribute conversations about the companies they work for, which can mean valuable marketing for your business.
If strangers see that your business page is followed by professionals with skills and experience, your credibility becomes more solid.